Search Engine Optimization

What are key phrases?

Basically, key phrases are short, simple descriptors that your customers type into search engines (such as Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need they have. For example: “crane lifting in phoenix,” “fun things to do in Phoenix, Arizona,” or “best Thai in Glendale AZ .”Also, search engines give little “summaries” of a website that return information related to what is being searched for. Key phrases can sum up what a business or brand does or offers in the short time span a customer is after.

The importance about key phrases is that users create them to fit their search query. These phrases are super important to your search engine optimization (SEO) because they help online users:

1. Find your website on the Internet, and
2. Quickly understand what your website is all about.

Not only do key phrases help real, live people find your website, but they also broadcast to Google that someone searched your website using a specific term, which helps Google create a profile of your website and better rank you within their database. It’s important to pick the right key phrases! You want to find the phrases people are already searching in your niche. You don’t want to waste time optimizing for key phrases that no one searches.

This is where we come into play. We help dedicate hours of time researching the most popular key phrases that real users are typing into search engines. We then put together a list of these key phrases that will help your website be found organically. We also weigh factors such as what your key phrases your competitors and how challenging they will be to get ranked high. This gives you the capability to figure out what will work best for your business.

Need copy

What is On Page SEO mean?

For a simple answer, On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines (such as Google, Bing, Yahoo!, MSN, etc.) On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

There a quiet a few trick when coding HTML that help search engines comprehend the information that is on a certain page for indexing purposes. For example, images should include things such as proper naming, alt tags, alt descriptions and titles. These help search engines understand what the image even is, since search engines cannot decipher pixels that make up the image. Also having special tags for keywords or titles that tell those search engines your most important information. When a customer types “air conditioning installer” into their browser or search engine, you want google to recognize your header titles. Header titles should look like this:

“We Install Air Conditioners“

Content with a Purpose

Professional content that is not only relevant to your product or services, but also helps customers find you. This is where we come in. We have professional copywriters that can spin the copy you give us so that your customers and search engines are both satisfied. With proper html tagging, and keywords and key phrases, your website will reach more people.

What does conversion rate mean?

Let’s start by defining what conversion rate means…

When we discuss conversion, we are talking about an action taken by your customer on your site that you wish them to take. Whether that be signing up for an email newsletter, signing up for your blog, making a purchase, filling out a contact form, filling out a quote request, creating an account, downloading your app, or anything else. Converting a potential customers visit into any of these actions are measurable and help your business succeed.

There is also another form of conversion rates that can be measured and are important to top search engines. Search engines such as Google, don’t only look for how many people are visiting your website. These search engines also calculate how long a visitor is on your website, and how many webpages on your site they visit. Why is this important? Well if person types in something like, “used cars in Phoenix” and they quickly leave a site that was shown in the results, this helps search engines know that this site may not be as relevant to people searching this key phrase.

Conversion Rate Optimization Is…

• A structured and systematic approach to improving the performance of your website
• Informed by insights—specifically, analytics and user feedback
• Defined by your website’s unique objectives and needs (KPIs)
• Taking the traffic you already have and making the most of it

What metrics help us define conversion?

Bounce Rate:

Your Bounce Rate is the percentage of people who leave after viewing a single page. A high bounce rate tells us that people aren’t finding what they’re looking for so they leave almost immediately.

Exit Rate:

You also have a specific Exit Rate for each page; which is the percentage of people who leave after viewing that page. Your exit rate lets you know the last page that users view before they move on. A very high exit rate on a specific page can be a red flag unless it ends with the action you are looking for.

What is a website sitemap?

Defining what website sitemap means and how search engines use sitemaps to understand your content…

A site map is a visual or textually organized model of a website’s content that allows the users to navigate through the site to find the information they are looking for easier. Similar to a traditional geographical map helps people find locations they are searching for, sitemaps help people pinpoint exact information they are seeking. A site map is a simpler interactive table of contents or sorts, in which each listed item links directly to its defined content within a website. Sitemaps serve the same purpose as your GPS does in large cities such as Las Vegas: you may be able to explore the city and navigate by trial and error, but it is much faster to type in “restaurants near me” and narrow down your searching radius . If your website is not complicated and small, a site map may be unnecessary for your customers, but search engines such as Google still use sitemaps when determining relevance of a website.

What does sitemap submission mean?

In a nutshell, we create and export a XML file of your website and submit it to hundreds of search engines. Each month when we update your website: add new keywords and keyphrases, post new blogs, and html friendly images, and so forth, we resubmit to these search engines. Sure, Google, Bing, and Yahoo are all well known. But there are hundreds of search engines that are like a web. This web spans out, helping your site be understood and cataloged across the internet, thereby helping the bigger search engines notice you.

What is local SEO submission?

Local SEO submission is search engine optimization and submissions that help your local market find you!

Let’s say you live in Phoenix, Arizona. You’re trying to find a Thai restaurant with high customer rating for a dinner date with you spouse. Well, what good would it do if you searched a search engine for “Best Thai restaurants in Phoenix” and received great Thai Food in New York? Doesn’t help your customer, and surely doesn’t help your business. Sure everyone knows Yelp and YellowPages, but what about other important directories that are less popular? What about popular forums in your industry that are creditable? Local Submissions are much more diverse then you may imagine, and used correctly, they can help customers find you as well as search engines.

How does local SEO submission help my website ?

Simply put, local directories help search engines rank you locally, help customers find you through non traditional means, and increase traffic to your website. Since search engines such as Google, want their users to find the most relevant goods and services, local SEO submissions create a online map marker for your business. This ensures that Thai Cuisine in Glendale will bring up Siam Thai Restaurant instead of showing results for a restaurant well out of the users local location. But, just as there are good local directories and local forums, there are also some that will hurt your rankings far more then help them.

Here are just a few small focal points we do for your site regarding local submissions:

1. Research target range and demographic.
2. Weigh credibility of local directories and forums.
3. Submit proper content, image and contact information.
4. Proper linking and back linking.

What is Link Auditing mean?

Link Auditing is the process of evaluating back links coming from outside websites that direct traffic to your website.

Back links used to be the number one source of traffic for Search Engine Optimization before Google became smart, as did other search engines. There was a time that Search Engine Optimization (SEO) companies would spam thousands of unrelated articles across the internet with a link point to your site. When Google realized that not only was the content unrelated, it also was crowding their search engines with websites ranking for keywords that weren’t relevant to their users needs. Since then, link auditing has become and essential part of SEO. Knowing what links harm or help your website in ranking is vastly important to your organic search engine optimization and important to your web traffic.

Link Auditing Programs vs. Link Auditing Professionals!

There are many link auditing programs out their that claim to be good at removing harmful back links. The problem, like any automotive process, programs aren’t as good as understanding real variables like professionals are. Link Auditing programs have been known to remove helpful back links because they may be filtered to respond to something that looks like spam, but is actually relevant and helping your web traffic. Like anything, sticking to professionals is the safest way to ensure your back links are looked at through objective eyes.

So how can we help you with Link Auditing

We spend time making sure that your site’s back link profile is in better shape compared to your competitors. By mitigating potential link-related risks that may arise as a result of the next Penguin update, or a future manual review of your website from Google’s webspam team, we make sure that your website is optimize to reduce the risks of being penalized. As a professional Search Engine Optimization team we constantly educate ourselves on search engine algorithms to keep you one step ahead of the game.

We also remove obsolete low-quality links. Search engines such as Google already don’t count many of these unnatural links, so it helps clean up and keep track of what back links your site is accruing. Plus by not removing these low-quality link your site runs the risk of getting a manual penalty or getting hit by the next algorithm update at any given time. This may take months to fix your organic ranking, so removing them sooner rather then later is well worth the time invested.

What does Link Baiting mean?

Link baiting is the practice of creating unique content that is designed to get other content producers want to link to it. The purpose is increasing the number of inbound links from other website to your content. Having relevant inbound link can improve your websites’ performance in organic search engine results.

How great content is good for Link Baiting!

Amazing content always makes for great link baiting . It’s important to remember that when creating a blog post or revising copy on your top-level pages, we want to make sure the content is easy to read while being worthy of reading. When writing content for your site ask yourselves this: Is the content in this article or blog something I would share on my personal social media page? Remember that while a social media share links don’t carry the same relevance to search engine quiet like anchored links do, it does get your content out there in front of more viewers.

The goal is to engage your audience so much so that they can’t help but tell everyone about what they’ve just seen. The same can be said about a great product that makes people want to share their experiences. This is why we have professional web copywriters that work with you. We want your content to not only help you succeed, but to make other people excited to read it. No matter what service or product that makes up your business, we research competition, what your customers are saying, and find out the write information to grab their attention. And we don’t only help your create link baiting content, we also market them as well. What good is your content if it’s not being pushed out their, and if it can’t help create inbound links?

What is Directory Submission in SEO?

Directory submission is the process of listing your website to various directories, blog directories and or databases using the proper correct category or sub category to create relevance. By correctly submitting this information to relevant directories, search engines such as Google, Bing, and Yahoo find more relevance in your website and thereby creating more notice.

What is the Use of Directory Submission in SEO?

We submit your website to only the most relevant directories using proper categories and subcategories, proper information, and links that back link to your website. Here are some of the benefits of use submitting your website to directories:

1) Get quality and safe backlinks:

Most blog directories are manually supervised for any wrong submissions. Hence, these sites are spam free and are a potential source of building SEO friendly backlinks. Some blog directories also provide dofollow backlinks. Imagine what benefit can getting the 10 dofollow backlinks from 10 submissions have on your blogs ranking in the SERPs.

2) Getting massive exposure:

Let’s face it. Your audience is the key to your blog’s existence. You have your own set of audience from a particular demographic region. How about crossing those limits and getting seen by an even larger audience.

Blog directories display your site for every related search query on their database. That means more chances of getting noticed by audiences that would otherwise have no idea on your blog.

3) Chances of getting review requests or paid post opportunities:

Some web directories are so active and because these directories are popular and usually have quality blog submissions these are the best (and easiest) places for businesses to look for paid review postings.

Since you are a member of these directories your website is visible to these brands. The chances are higher you get business opportunities from them like sponsored reviews or banner advertisements on your blog.

How Google Analytics Tracks Your Web Traffic

The Google Analytics Platform is a great tool to track your website traffic and helps to give incite into how well your search engine optimization is doing. As part of a search engine optimization (SEO) Package, we gather these reports and utilize the important data we gather. Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis. It also helps you detect significant statistical variations, and generates alerts when they occur. A closer look into how your web traffic is generated will bring you insights you might have missed; for instance, a spike in traffic from a particular city or campaign.

What Does Google Anyaltics Track?

1) Unique Visitors vs. Return Vistors

Google Analytics uses cookies to store unique identifiers from a browser for reference. If that browser is visiting your website multiple times, Google uses the identifier to establish you as a repeat visitor. This always data to be collected on how many new visitors you are receiving and how many people are coming back to your website.

2) How Many Pages a User Visits

Search Engines were created to help people find the information they are looking for. Are getting plenty of visitors through and organic search term but your average page visit per user is low? This valuable data shows search engines that your content may not be relevant to the search term you’re using. Even if your web content is, it shows that your website may not be what a visitor is looking for. This can hurt you’re overall ranking.

3) How Visitors Are Finding Your Website

Search Engines Optimization is more then just search engine success. Google Analytics gives statistical data on how visitors are finding your website. Direct Vistors, for instance, show a visitor typed in your URL directly into a browser. Organic indicates that a search term related to your website brought them to your page. And links or (the referring url) shows you information on what sites or online marketing campaigns a customer clicked on to find you.

3) Browsers and Platforms

Have you ever been curious on how many customers are finding your mobile website? Well Google Analytic Reports help you draw a clearer picture. The reports cover how many visitors are viewing your website on iPhone or Android. It determines what browsers they are using like Google Chrome or Firefox. Knowing these critical details help narrow down your campaign or search engine optimization efforts so you can focus on areas you need to.

So How Do We Use Google Anyaltics To Your Advantage?

We give you reports with our professional analysis of the data. Then we devise a plan and consult with you. You’ll know how marketing campaigns are doing, what search terms are working better then others and have a better strategy to drive more traffic to your site.

How Important is Webpage Content to Search Engine Optimization?

Proper Webpage Content is one of the most important factors in search engine optimization. The text that is placed on a webpage contains powerful information that helps search engines understand what your website is about. Since search engines cannot decipher graphics and images, the written content becomes vital. But putting related terms and sentence on the page aren’t the determining factors that make a successful content rich website. This is where we come in. Our professional website copywriters use these rules below to help turn your words into a Search Engine Optimization Machine.

How We Create Proper Webpage Content

1) Related Webpage Content with Keywords and Keyphrases

2) Word Count vs. Keyword and Keyphrase Placement and Percentage on a Given Page

3) Proper Heading, Body, Paragraph and Alt Tags for Importance Factors

4) Reader Ease for Better Understanding and Ranking

Sound Easy Right?

When looking at all of the above facts, proper Webpage Content Writing is a bit more challenging then you think. It’s a craft that is so important, it can make or break your websites search-ability. We also use powerful webmaster tools to fine tune your content for best optimization.

What Does Link Building Do for Search Engine Optimization?

In the profession of search engine optimization, link building describes targeted actions aimed at increasing the number and quality of inbound links to a webpage. The goal is to increase the search engine rankings of that webpage or website by both drawing more people to your site through the links they click on from other sites and by making your site more relevant. But just as important as building quality links is to search engine optimization, having links from sites with poor ranking can also hurt your site. There are two main ways we can help you build quality links. These methods, along with Link Auditing can help drive more business your way.

What Are Outreach Links

Manual “Outreach” Link Building is creating quality links by emailing bloggers for links referrals, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest.

What Are Outreach Links

Manual “Outreach” Link Building is creating quality links by emailing bloggers for links referrals, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest.

People Choosing to Link Your Article or Website

Interesting Content can capture attention and links. If someone finds your website content relevant to theirs or their opinion, they may link to your webpage. Whether someone cites your web content and links to your original article, or someone is compelled to “share” your post, article, or webpage, these links are valuable as their opinion holds more weight among the community they surround.

How Does Guest Posting Work?

Guest posting involves creating content and publishing it on another person’s website. Blogs and social media are popular platforms where guest posting can help drive traffic. This is a great way to build an online reputation and for a company to get its name out there. By creating guest account, we help push your message out there. We also monitor these sites for slander or negative opinions, and help ratify the situation by bring this to your attention and finding a solution.

Social Media Can Be Great For Search Engine Optimization

Social media marketing and Search Engine Optimization are two tightly connected strategies. Both are considered organic, inbound strategies that focus on building an appealing identity. This helps naturally attracts new visitors while reminding past visitors about your product or service. Social media relies on high-quality content and a visible, strong brand presence. So the efforts you spend on SEO can doubly improve your social media reach, and as most search engine marketers will explain, your social media presence can greatly increase your search rankings organically.

Most companies will not give you a detailed explanation on how social media can influence your Google Rankings. Search Engine Marketers leave out the details. Rather than giving their customers an exact “how and why” increased social media attention can improve your SEO, you may be left constantly wondering whether their strategies are actually effective.

How Social Media Profiles Help Search Engine Optimization

1) The total number of followers
Search Engine Rank your relevance by the total number of followers on any given social media site. Obviously large Corporations that have been established for years can have millions of followers, which helps their rankings tremendously. But, by having a few hundred or thousand followers (not buying proxy followers) Google also ranks the quality and viability of your followers. Paying for Proxy followers hold very little weight compared to organic followers.

2) Encouraging External Inbound Links
Social media is a useful marketing tool because it encourages external sites to link to your content. The more diverse external links from websites you have, the more search engines, such as Google, give your website importance in ranking. But, you have to have content worth linking to in order to generate these External Inbound Links. This is why when we help create content for your website and social media marketing pages, we treat it like using the right bait to catch your fish.

3) Optimizing Your Social Posts for Better Search-ability
Google gives great favor to popular social media updates in the top sections of its SERPs. Though somwhat temporary, this rather short term solution can help give you better ranking for periods of time. This is why optimizing your social media posts are a good way to see a spike in traffic.

4) Optimizing Your Social Posts for Better Search-ability
Google gives great favor to popular social media updates in the top sections of its SERPs. Though somwhat temporary, this rather short term solution can help give you better ranking for periods of time. This is why optimizing your social media posts are a good way to see a spike in traffic.

need copy